TRANSPORTED BY PASSION
ROUES is first of all the story of brothers born at the end of the 70's and who developed from an early age an unlimited passion for personal mobility devices.
Bikes, BMXs, skateboards, roller skates, ice skates, go-karts, mini-cross bikes, surfboards, snowboards...: everything that rolls and slides fascinates them and fills their daily lives with thrills.
The 80's and 90's marked the history of urban sports with the advent of brands, the first stars, international competitions, VHS and the creation and distribution of specialized paper media.
The three brothers are delighted with this effervescence and scrutinize with appetite and with a magnifying glass any support that could pass between their hands or on the screens. Each magazine page, each video sequence became a source of analysis, study, progression, perfectibility.
Naturally followed the construction of countless banks and ramps of all kinds based on materials collected from all sides to always push the limits a little further. All their pocket money went there. The thirst for learning and mastering new tricks was insatiable, obsessive.
Came the time of the studies, the first jobs which offered them a little less time to devote themselves to their passions. But during this period they always kept an eye open to follow the evolution of these disciplines. It is indeed impossible for them to get rid of this phenomenon which has nourished their daily lives and obsessed their minds from early childhood.
WHEELS FOR ALL
In the 90s, the years 2000 and 2010 they saw each of these disciplines practiced evolve but without really rubbing shoulders. Each "community" seemed to respect each other, without mixing with each other. A skateboarder skated with his tribe, a bicycle "rider" exclusively "rided" with his clique, etc.
On the strength of this observation and having always been transported by sharing and union, the brothers began to sketch the idea of a concept that would unite the followers of these disciplines under one and the same roof. A bit like the producer duo "The Neptunes" led by Pharell Williams who managed to bring together artists who until then evolved in isolated spheres. Pharell, who was also seduced by the project...
The choice of the brand name is evocative of this approach. The common denominator, specific to all the leisure objects brought together in this concept being the wheel, it is quite naturally that "ROUES" ("Wheels" in English) was born.
After spending two years identifying brand universes, meeting players and suppliers, testing product quality, ROUES is now delighted to present to you a "cross-over", transversal, qualitative and coherent selection designed to meet the everyone's requirements.
Bikes, electric bikes, fat-bikes, BMX, skates, surf skates, longboards, cruisers, accessories, clothing, shoes, bags, books, vinyls and much more... Everything is there to offer you pleasure, thrills and sharing. All this in a resolutely respectful approach to the environment ( find out more about our commitments in this area ).
The brand's first store is located rue Beaurepaire, in the 10th arrondissement of Paris. The street that connects the Place de la République and the quays of the Canal Saint-Martin. Halfway between one of the biggest skate spots and one of the most popular areas for cyclists, longboarders, skate-cruisers, etc. of the capital. An address all the more symbolic because placed at the crossroads of all these disciplines.
Welcome to ROUES !!!